Chorus by ZoomInfo

Chorus.ai has been a great training tool for new hires at our company to review how to conduct client calls before they are put in front of the client. They are able to listen to potential roadblocks that may come up during client calls and hear examples of how people handle those situations.

Useful if employees want to track or monitor staff closely - or for training new members of staff. Potentially good for situations where staff follow set scripts to communicate basic ideas & messages and where employers need to quickly check if staff have deviated from this script or not.

- Early-stage startups looking to quickly scale and leverage call reviews.
- Any org interested in truly understanding customers.
- Sales/Rev Ops orgs w junior folks who can take advantage of its customization.

Not sure where it is less appropriate. It is perfect for what we need and use it for. It is used in recording all of our customer calls and video conferences. It does a great job of transcribing and filtering out the content. It also makes sharing the recordings real easy.

It's been great as a learning tool for me. I like being able to review and see exactly who I had conversations with on a particular day.

It's well suited if your requirement is to have a central repository of all prospect/customer-facing calls. It will also help you get better at your calls by analysing your talk/listen ratio, if your questions are engaging enough etc.

It might be less appropriate if you're looking for something that's easy to onboard and implement. Their team takes a good amount of time for integrations.

Chorus.ai is very well suited for sales teams and external conversations with prospects or customers. It's really useful for capturing body language and verbal feedback to analyze, like when you're presenting a product and want to understand their opinion about it. It also comes in handy when there are large groups of people on the line, or when you are presenting a lot of complicated information, and don't want to miss a single thing in your note-taking.

It's been great to have Chorus on all of my customer calls. It makes it easier for me to focus on what's being said and not have to worry about taking notes. It's also great that Chorus follows up with the recording so quickly so you can quickly see what action items were mentioned on the call. It's not always 100% accurate in capturing everything, but usually, it's pretty good! I have also really valued the ability to listen to team calls or guide new hires to our Chorus repository so they can self-service training materials to help them learn faster. I wish there was an easier way to add Chorus to live calls since it's really only focused on external meetings and sometimes it's good to have internal calls recorded for posterity, but we can also record on Zoom so it's not a big deal. Chorus recordings just don't expire so it's better for longevity.

The current Zoom integration is problematic. Clients are uncomfortable with the "live stream" and how shouty Zoom is about both the live stream and the fact that it's being recorded. It would be nice if that messaging could be customized, i.e. "This call is being recorded for note-taking purposes." And the live stream aspect needs to go. With those two improvements, it would be well suited for any instance.

When talking to customers, having the recordings & transcripts in Chorus allow us to more easily find moments that are important, share them across the team, and even turn those into other content or training materials from what we capture with Chorus. Playlists can be very useful to document your "gold standard" of handling certain types of customer calls.

Well suited for sales conversations, less suited if they have privacy concerns.

Chorus.ai is an essential tool for any customer-facing team where it's impossible to keep your own personal notes tidy/organized especially with a growing/expansive book of business.

The most important use case for me has been the ability to share successes, failures, and questions both with customers and internally. The ability to share a live training so its value can be extended not only for a longer period of time but then shared with those that didn't participate has been critical. Internally, this has also been a way for me to learn from the experience of colleagues' experience when I wasn't present and provide that same sort of value myself to others, whether that's sharing success, failures, or even just getting feedback on a specific situation to determine the positives and negatives to make improvements in the future. I'm not sure that the full power of the analytics has ever been explained to me, but the default stuff has been very valuable and therefore has sparked the motivation to engage with that side of the product. I'm sure part of that lack is fully on my side.

If you need call recording, integrations with your CRM as well as major video conferencing solutions. The product works consistently! Additionally, any time we've had any sort of issue, they've been fairly responsive to our needs, and wants, and almost always address it immediately. Would highly recommend Chorus.ai!

Chorus.ai is excellent for when you're going through workshops or implementation reviews because then you can share this both internally and externally. Customers love that it's a quick link and can share with members who couldn't attend.

For growing companies that want to be able to share best practices and learn quickly across the board, a tool like Chorus.ai is a must. It will allow you to share learnings from the field with new reps and existing alike that will make the sales team as a whole better.

I honestly can't think of a team that could not benefit from observing calls with direct clients or prospects. It provides an amazing opportunity to learn, reflect and improve.

With Chorus.ai, you can set up specific phrases to track for certain teams, which is cool. But sometimes Chorus.ai doesn't pick up the right phrase or, if the phrase includes common words, you won't be able to decipher when someone is using it in your context or not.

Sales management and BDR management for call reviews and coaching. Useful to see if reps are using certain terms and phrases.

It could be useful for market research or competitive intel, but only at significant scale. For one-off calls it doesn't add enough value in this regard. more work to manually try and go through transcripts. Needs more "AI" ... but again, depends on having a high volume of diverse calls. We might be too small for this use case (100 ppl company, 10 reps).

Well suited when keywords and phrases can be utilized.

It may not be so appropriate in some countries or some companies where their company culture is a bit more private and they may not be as open to being recorded. However most of the time, after explaining to them, most understand the reasons for this and are eventually fine with being recorded.

It is well suited for recording internal and external calls for reviews and coaching. It also works pretty well in generating analytics, identifying keywords, generating transcripts etc. However, it isn't the best tool to be used as a training platform.

I used to love this product but recently it has become so buggy as to be exceedingly frustrating to use. I hope our sales team switches to a viable competitor soon so that I can more easily record and share product research calls.

Useful for client cadence calls and knowledge sharing.

Some clients do not allow us to record calls.

I think this is a strong software when it comes to call recordings and the ability to easily classify the recordings. As an account manager, the system is so smart it sometimes feels a bit like big brother is watching but it allows for calls to be easily reviewed and tagged. The system allows you to be able to go into any of your teammate's calls and in a COVID environment, this has been extremely helpful especially since we are no longer hearing conversations around us from our teammates. If your company is not looking to build a library of calls this probably would do more than you need it to do. Many uses within Chorus.ai.